My work

Designed Klayvio email flows for scalable growth

  • Optimised Lead magnet conversion from 1.5% to 6%

  • Created 4 high-performing Klaviyo email flows - Welcome series, Abandon Cart, Abandon Browser, Thank You/ Review

Brand: Ketzaly

Collection of promotional images for Ketzaly skincare products featuring women with curly hair, displaying skincare products, and marketing messages about discounts, bestsellers, and product highlights in a pink and white theme.

Website design and service overhaul

  • Full website refresh — copy rewrite and visual redesign to elevate brand clarity and user experience

  • Reimagined service list layout for easier customer comprehension and conversion

Brand: Pawda Works & Co

Comparison of website before and after redesign for a dog grooming business, showing improved layout, images of dogs, pricing, reviews, and contact information.

Brand Development for newly established business

  • Complete brand identity & brand kit - crafted from scratch logos, colours, fonts, and everything you need to show up with confidence and consistency.

Brand: Beachy Bubs

Branding style guide for Beachy Bubs, featuring logo options with sun, waves, and umbrella motifs, pastel color palette with beige, peach, and blue shades, secondary patterns of ocean and marine life, playful fonts Nunaito Bold and Nunaito, and sample thank you postcard and business card design.

Website optimisation for enhanced sales conversion

  • Redesigned Lead Magnet resulting in increased conversion rate from 1.2% to 5%

  • Restructured webpage for conversion and brand proposition

Brand: Realistic Artificial Flowers

Three website pages for an artificial flower store featuring floral arrangements, product listings, and a discount popup.