WORK

Every good wingwoman has stories to tell — here are some of mine. From quick refreshes to full blown glow-ups.

A collage of three website screenshots showcasing a pet grooming business, with before and after images of dogs, customer testimonials, pricing lists, and images of groomers with their dogs.

Pawda Works & Co

The Challenge: Existing site and service list didn’t reflect the luxury standard of their award-winning dog grooming.

The Approach:

  • Refreshed brand with new fonts, layout and tone - now as premium as their dog grooming services

  • Simplified messaging, navigation, and service offerings to create clarity and flow.

  • Migrated seamlessly from WIX to Shopify - building out product pages, shipping and infrastructure

  • SEO Optimised webpages

VISIT WEBSITE
A collage of five promotional webpages for a skincare brand, featuring smiling women and products, with bright pink and white color schemes and various call-to-action buttons.

Ketzaly Cosmetics

The Mission: Drive customer conversions with Klaviyo email automations

The Approach

  • Strategically designed, set up + copy crafted 4 revenue-driving flows — Welcome, Abandoned Cart, Browse Abandonment, and Thank You. Tailored to guide customers from first click to purchase.

  • Supercharged lead magnet performance from 1.5% to 6% - turning casual website visitors into warm leads

Screenshot of a shopping website called "That Cat Shop," featuring vintage clothing in Sydney, with sections about the shop's mission, product categories, and event details, along with various photos of merchandise and store displays.

That Cat Shop

The Mission: Capture the quirky, disco-meets-vintage energy of That Cat Shop’s Paddington boutique — and bring it online

The Approach:

  • Designed and built a custom website from the ground up on Odoo.

  • SEO-optimised every page for visibility and growth.

  • Showcased the store’s one-of-a-kind events and offerings, ensuring the site feels as vibrant and curated as the in-store experience

  • A digital presence which now mirrors the personality and playfulness of the brand

VISIT WEBSITE